If you wonder what makes good design, ask yourself what you would find intact after 100 years of abandonment.
WEB . 2025
Group Of Humans is a new kind of agency, founded in 2018 and filled with experts from NASA to BAFTA, which I was fortunate to join in 2019 to re-think the Developer Conference for Intel. Tasked with the redesign of our digital presence, I wondered of late, about what a website even is, in a world of furtive glances, instant engagement and concealed complexity, I harked back to the very name of the place: Group. Of. HUMANS. Surely, those humans matter more than any bleep bloop bleep we may or may not absent-mindedly swipe through on our way to pick up the kid who we were just told has lice for the third fucking time this year! And so we posited that if actual connection between people should be our priority, then we obviously must deprecate The Website from the only point to contact and information to merely ‘a’ point of contact and information. It’ll make us meetup more, laugh more, dare more, look up more…
The first brushstroke was to re-define ourselves, simply, and to the point, as a: Global. Creative. Collective. All three, separate and together. The second was to build a place without logos, without a portfolio, a place that unquestionably conveys that what’s ahead is more interesting than what’s behind. And I’m proud to say that groupofhumans.com is such a place.
USA . 2024
Astrolab Venturi won the NASA contract to build moon vehicles for the mission in 2026, so we made them some films for internal inspiration…
WEB . 2025
Website for Oscar™-winning filmmaker Gary Nadeau
WORLD. 2006-2024
Designed the artwork for three West End and Broadway musicals, culminating in 2024’s concert revival of La Révolution Française, the first show by the creators of Les Misérables.
TURKEY . 2013
CLIENT: NEF 163. PROJECT: Interior design of Lobby and apartments in a new Istanbul tower designed by Autoban.
CANADA . 2014
CLIENT: Paul Hardy. PROJECT: Branding and set design for runway show for Canadian designer.
USA . 2008 - 2018
CLIENT: Yelo Spa PROJECT: Imagined as a new concept in wellness for the urban over-worker, we named, branded, built and marketed two locations in New York and two overseas.
USA . 2011
CLIENT: The Apartment PROJECT: Collaboration with illustrator collective Black Convoy to interpret our entire catalog of projects as well as launch our new YMCA space.
USA . 2014
CLIENT: Meet at The Apartment. PROJECT: To turn our beloved retail store and office on Crosby Street in SoHo into an event space. Now multiplied to three locations in Manhattan.
USA . 2011
CLIENT: Cindy Gallop PROJECT: Creation of a brand identity and various collateral pieces for powerhouse entrepreneur and founder of makelovenotporn.tv.
USA . 2009
CLIENT: Inifiniti. PROJECT: For two consecutive years, we imagined new ways to launch upcoming cars for the luxury automobile maker at the Pebble Beach Concours D’Elegance car show. Year one, we built a neighborhood, year two we launched a vehicle that didn’t yet exist through 3D projection mapping.
FRANCE . 2013
CLIENT: Franck Pourcel Estate. PROJECT: Creation of a new identity for the founder of Easy Listening Music then adapt it to a large re-release schedule of remastered albums.
With over 300 albums in his catalog, Maestro Franck Pourcel deserved a website as modern as he was.
USA . 2012
CLIENT: Cindy Gallop. PROJECT: “At midnight, I want to feel like in a Shanghai nightclub.” Upon hearing those words, we built our client an entirely black lacquered loft which, for a time, was the most talked-about real estate in NYC.
USA . 2008
CLIENT: Karen Skurka. PROJECT: Complete renovation of a two-bedroom apartment in an up-and-coming neighborhood in New York City into a haven of calm.
UKRAINE . 2011
CLIENT: Information Society of Ukraine Foundation. PROJECT: Neopolis is a new eco-city for which we were asked to conceive a master plan, as well as naming and branding.
UK . 2009
CLIENT: Family with two children. PROJECT: To respectfully renovate and update an Anglican Church in Knightsbridge to become living quarters.
USA . 2014
CLIENT: The Apartment. PROJECT: To turn the country first YMCA’s basketball court and running track into a proof-of-concept living space for our agency. It then became our private event space.
CLIENT: The Apartment. PROJECT: We created a one-of-a-kind brochure, reminiscent of the history and original materials, when we put this one-of-a-kind apartment on the market.
UK . 2008
CLIENT: CineMoi. PROJECT: We named and branded European television network dedicated to French movies and culture.
USA . 2017
CLIENT: The Storyliner. PROJECT: Writing of an episode of the groundbreaking podcast series, as well as brand and compose music for the whole series. Listen here:
USA . 2012
CLIENT: Company. PROJECT: We named, branded and designed all aspects this new hotel + co-working art community in Miami. (opening TBD as of this writing)